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July 06, 2016
Seletti meets Studio Job through an unexpected project that integrates the accessible design to the unmistakable style of the creative duo from Antwerp and Amsterdam.
The result is Industry Collection, a creative and aesthetically valuable furniture collection.
Stefano Seletti, art director of the brand, recalls the origins of the project: "Many years ago we used to import traditional outdoor sets in metal, the typical vintage looking furnishing pieces. My dream was to have them reinterpreted by Studio Job because I thought that their unusual and highly symbolic patterns would be perfect to provide a contemporary touch. And now that dream has come true!" . Also Studio Job statement contributes to the introduction of the collection: “The Industry theme is indeed an icon in our language. For the edgy brand Seletti we’ve now re-designed this well-known but hyper kitschy garden set using the Industry iconography...Why garden? Well, have you ever seen rock and roll garden furniture? So, here it is! With gas masks, butterflies and many other graphics taken from the Studio Job archives”. The outcome of this collaboration is the original set of chairs, armchairs, round and oval tables made of cast aluminum, available in different colors: White, Red, Green and Black. Industry collection pieces are designed to facilitate transportation, thanks to the light-weighted material and their easy to disassemble nature.
Stores with Seletti Industry Collection by Studio Job display:
4DESIGN – VERONA – ITALY
CERVELLATI – BOLOGNA – ITALY
CORSINI – LUINO (VA) – ITALY
SHOW ME – NAPOLI – ITALY
LABTIQUE – INCISA (FI) – ITALY
G&B – BRESCIA – ITALY
MARINA DI SCARLINO – PORTO DI FERRAGAMO (GR) – ITALY
MOOD VIAREGGIO (LU) – ITALY
LAPINI – AREZZO – ITALY
MORI – BRESCIA – ITALY
JANE RICHARDS – UK
MARSEGLIA HOME – VAIRANO PATENORA (CE) – ITALY
PIET MOODSHOP - GENT - BELGIUM
THE RECOLLECTION – ANTWRP – BELGIUM
BEAM – NEW YORK – USA
HOMELESS – HONG KONG - CHINA
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