D E S I G N P R I D E A T M I L A N D E S I G N W E E K 2018
April, 03 2018
Once again this year, Seletti, in collaboration with the Paridevitale agency,
will invade the 5VIE district promoting the most pop party of Design Week. The Gufram, Toiletpaper, Heineken, Saviola, Hospitality Truck brands are also in the parade, as well as students from IED and many designers.
Wednesday April 18 2018, from 6 pm to midnight
Starting point: Piazza Castello (corner of via Minghetti) >>> Party: Piazza Affari
Seletti, the italian design brand, in collaboration with the Paridevitale agency, will invade the 5VIE district once again this year with its fun and original spirit, promoting the most pop party of the Design Week: DESIGN PRIDE.
For the third consecutive year a real street parade will crisscross the city inviting everyone to celebrate creativity and design by joining this alternative parade of floats, music, dancing and performances.
Seletti and Paridevitale will be joined by Gufram, the iconoclastic Italian brand which brought radical design to the world, Toiletpaper, the image-only magazine founded by Maurizio Cattelan and Pierpaolo Ferrari, Heineken, ready to revolutionize the market with the launch of Heineken®0.0, the first alcohol-free beer that’s really good, Saviola, the first company in the world to make ecological particleboard for furnishings and home design, and Hospitality Truck which offers an exclusive truck rental service for traveling events.
In addition to these brands, many designers will parade in this edition sharing their most representative projects, including the Dutch duo Studio Job and Marcantonio, as well as students from the IED – European Design Institute in Milan.
The rendezvous is on Wednesday April 18, 2018: the starting point will be in piazza Castello (corner of via Minghetti) at 6 pm. The parade will cross the Distretto ending at Piazza Affari where the party will continue all evening.
DESIGN PRIDE is a part of “5 VIE art + design”, sponsored by the City of Milan, thanks to which the most ancient and rich area of Milan will be transformed into a new district oriented toward design and innovation.