S E L E T T I A T M A I S O N O B J E T
July, 24 2017
Seletti is ready to astonish Paris at the September edition of Maison&Objet, the exhibition devoted to interior design. On this occasion, the most pop-style and accessible Italian design brand to present new and collaborations and original novel products from its most successful collections.
This year, Seletti has made its debut in the world upholstered furniture with significantly novel sofas and armchairs, attesting to the steady growth for the brand, which aims to become an increasingly significant reference point in interior decorating. Paris is thus an opportunity to present the irreverent chairs in the Seletti wears TOILETPAPER catalog; the soft Comfy line designed by Marcantonio with a sofa and armchair; the surreal Hot Dog Sofa and Burger Chair from Studio Job’s UN_LIMITED collection.
Among the novelties are two new lines of mirrors: Tribal Mirror designed by Marcantonio, and Morning Glory by the creative duo, Zaven.
BLOW, by Studio Job, remained among the top 2017-2018 projects. A spin-off aiming at the idea of accessible design that has always distinguished Seletti, a new family of “pop” style pieces that includes rugs, neon lamps, folding chairs, mirrors, and porcelain plates.
The Lighting catalog continues to be one of Seletti’s most important achievements. The catalog is brimming with original, ironic, and fun design projects that successfully capture a specific target audience, remaining faithful to the accessible design concept that has always distinguished the brand. Maison & Objet presents the Banana Lamp and Tiffany Tree Lamp, from Studio Job’s UN_LIMITED line, Elephant Lamp and Moon Bulb by Marcantonio, and Verso di Gio Tirotto and Caractère, the new Seletti radiantly lit alphabet.
New pieces also abound in the Furniture catalog. The Luminaire line by Marcantonio offers a bed headboard, and three mirrors with light bulbs, which are offered with two sets of LED bulbs, white or the newly introduced colored light bulbs; while Heritage by Sebastiano Tosi has new fabrics available for seating pieces.
Because of its innovative and experimental projects, collaboration with Diesel Living was a must, with its Wunderkammer sculptures in brilliant metal inspired by horror-movie culture, Party Animal, the set of porcelain vases and glasses in the shape of animal paws; and the Work is Over collection, inspired by the imaginary work in progress.
COMFY, sofa and armchair – Design: Marcantonio
Comfy is an upholstery collection created in collaboration with Marcantonio. An ode to comfort, with a soft nest of cushions nestled in both the sofa and armchair versions.
“I tried to create the ideal piece. I remember playing as a child by building a hiding place on the couch using the seat and backrest cushions. I think we all share the same wish of wanting to be enveloped in a soft nest where the cushions can be placed however we want” states the designer.
The brass metal feet add value to the products, and are available in three colorways, in a turquoise, white, and anthracite color range. The cushions that make up Comfy are made of different fabrics, whose motifs give rise to an interesting surface color contrast.
Seletti wears TOILETPAPER – the armchairs
The line, made in collaboration with TOILETPAPER, is a project created by Maurizio Cattelan and Pierpaolo Ferrari. It is an emblem of how design and art can merge, giving rise to original, over-the- top images. A new item has been added to the already rich catalog, the first upholstered piece; the new armchairs that evoke the traditional chairs of the 50’s with sinuous shapes and brass feet, which are then shaken up by fabrics showcasing surreal images, such as a cat nestled between pills (Cat), drained spaghetti with tomato sauce (Spaghetti), studded flowers (Flowers with Holes), male hands holding lipsticks (Lipsticks), and slithering snakes (Snakes).
Other new entries of the collection include: the bedding set, consisting of a duvet cover and two pillowcases in cotton, with the Flowers with Holes, Lipsticks, Snakes, and Spaghetti graphics; the new porcelain dishes embellished with a golden border with the Two of Spades, Spaghetti, Snakes and Flowers with Holes images; the rugs offered in the Snakes and Flowers with Holes versions.
UN_LIMITED EDITIONS – Design: Studio Job
UN_LIMITED EDITIONS combines the exclusivity of Studio Job’s artistic imagination with Seletti’s accessibility. They are part of the Hot Dog Sofa and the Burger Chair collection, jointly with the reinterpretation of two lamps, the Tiffany Tree Lamp and Banana Lamp, which in their limited edition versions have become one of the symbols of Job Smeets’ and Nynke Tynagel’s creativity.
The Hot Dog and Hamburger, iconic images of American pop-culture, are transformed into actual furnishings, giving rise to the “Fast Food Furniture” collection. The well-known Banana Lamp and Tiffany Tree Lamp are transformed into equally outstanding design elements that, at the same time, are equally accessible to a broader public.
TRIBAL MIRROR – Design: Marcantonio
Tribal Mirror is a series of mirrors designed by Marcantonio that evoke imagery linked to a more primitive and uninhabited world, with its reflective surfaces with decorative motifs that remind us of our most instinctive and natural side.
The designer explains the inspiration for this project as follows: “We often think about giving up everything and changing our lives. Nevertheless, how would it be to live in a forest, in a jungle, or immersed in a primordial world? Survival, hunting, nature, instinct, would all make us different people. To live like savages … but, who truly are these savages? Every time that I have seen images of tribes in their costumes, their dances, their decorations, I have always found so much beauty within them, so much truth. Perhaps, we are the savages with our crazy lifestyles.”
MORNING GLORY – Design: Zaven
Each year, the Zaven creative duo sends its friends a signed silk-screen, as a limited edition, containing a positive message, a different mantra each year, to be repeated every day. Stefano Seletti, one among the recipients of these messages, has particularly appreciated the motivational spirit, thus Morning Glory was created, a collection of mirrors to draw energy from every morning.
Among the screened messages: SPACE IS THE PLACE, HIT THE DANCE FLOOR, PRACTISE AND THE REST WILL FOLLOW, ROCK THAT STAGE, AGAIN AND AGAIN AND AGAIN AND, and WORK OUT YOUR MAGIC.
BLOW is a true design brand which was established from the desire to offer design lovers fantasy objects created by the unmistakable creativity of Studio Job, providing the opportunity to furnish their homes with unique yet accessible objects. A radical “pop” design mood characterizes the pieces in this new collection, as proven by the Sausage Department rugs, ironically evoking the American Presidential emblem, and Egg and Dartboard, which hint at the non-conventional shapes of an egg and a target.
Among other items in the collection: a set of six porcelain dishes whose graphics draw in iconographies belonging to the Smeets & Tynagel library, such as Weed, The Wall, Lips and Peace. There is also a fresher and more playful side with Egg and Hot Dog, the Peace, Lips and Flash mirrors, the Lips neon wall lamp, which features an open mouth, and the foldable chairs created in the Flash, Hot Dog, Egg, Lips, Peace, and Weed graphics.