May, 07 2018

Seletti, the most pop and fun Italian design brand, unveils its first flagship store in Asia. Bangkok has been chosen as the first Asian city to host a mono-brand store, after the great success of the Milan one, opened last year on the occasion of Milan Design Week 2017.

The store is set to become a reference point in Bangkok and the whole of Thailand for design lovers, an immersive Seletti environment where to find all the brand's collections.

The store project is by BBMDS. The space is designed to meet that need for flexibility that characterizes the Seletti world, providing the opportunity to reconfigure, almost in real time, the display of collections. A dynamic space, “a four-dimensional space” – as the designers say –, where brand products are displayed in a tangle of lines and designs with graphic impact, playing on the contrast between "industrial" materials and precious finishes.

The Seletti flagship store will be one of the highlights of the “Luxury Home Accessories” area inside Siam Paragon, the most interesting luxury shopping mall in the Thai capital city. The brand will add its crazy and out-of-the-ordinary look to the wide offer of the most interesting shopping destinations in the city, allowing Thai and international customer to enrich their homes with the Seletti bestsellers.

For the opening of the store, Seletti chose to decorate the space with its bestsellers: the Seletti wears TOILETPAPER collection, the Seletti with Diesel Living one, the lights designed by Marcantonio – like the Monkey lamps and Mouse lamps as well as the Industry Collection by Studio Job.

Stefano Seletti, the brands art director, says: “It is amazing to open the our first flagship store outside Italy and I am particularly pleased the first one will be in Bangkok. It is an amazing city, so lively and full of inspirations. Here tradition and contemporary lifestyle get along just perfectly, and that’s what we try to do with Seletti. We take shapes which are in everyone’s memory and we subvert them transforming them into innovative pieces.”