October 15, 01 2018

 SELETTI TEMPORARY STORE

Available until February 28, 2019

Parma, Borgo Giacomo Tommasini 3/A

After the success of its first flagship store in Milan, Seletti has opened a pop-up store in Parma where best-seller collections and novelty products of the Italian design brand that has always stood out for its pop and democratic soul will be available until February 28, 2019.

Opening the pop-up store was done by BBMDS. The space follows the same logic as the Milanese flagship store and is designed to answer the need for flexibility seen throughout the world of Seletti, to make it possible to reconfigure the collection displays in almost real time. It is a dynamic space, "a four- dimensional project" as designers have put it, where brand products are exhibited in intertwining lines and display surfaces with a graphic impact which play on the contrast between ‘industrial’ materials and precious finishes.

"Parma is the closest city to us, not only physically, but also for the important cultural role it plays in the region", says Stefano Seletti, Brand Art Director. "Opening the first Seletti temporary shop here is an important result for us that we hope will keep on developing in the future".

 Opening the Seletti temporary store in Parma was done in collaboration with O', a member of the network of excellence THE BEST SHOP, which includes the top 100 Italian retailers. With strong experience in the fashion world, O's new challenge focuses on the homeware and supplies sector, the third most up-and-coming sector in the last five years.

Since 1994 O’ has designed, created and sold fashion and its talent and passion help it create boutiques where innovatively-styled furniture and a wide selection of the best brands not only make the shopping experience a moment of relaxation and pure gratification for the customer, but mean that the company is the ideal representative for the most prestigious fashion houses.

Since 2012, O 'has been a partner of Farfetch and has now become one of its most successful and reliable partners. Thanks to the experience gained through working with Farfetch.com, O 'has started its own online sales site to showcase its image on the international stage: www.oluxury.com.

The SELETTI STORE project therefore brings a new reality to Parma as it includes a selection of items which represent the best design ideals that differ to those found in large markets, and manages to find the perfect balance between simplicity and irony.