November, 01 2018

A new Seletti Flagship Store in Italy: the 4Design store in the historic center of Verona, Via Rosa 4D, is transformed, and an entire floor becomes a Seletti showroom.

After the success of its first flagship store in Milan and a temporary shop in Parma,Seletti is announcing a new opening:the 4Designstore in Verona, a must-see destination for people who are passionate about furnishings, which is being transformed, dedicating an entire floor of its space to the collections and products of this Italian design brand which has always distinguished itself with its pop and democratic soul.

Once again, the installation project is being handled by design studio BBMDS. It is a dynamic space, “a four-dimensional project” – as the designers define it – where the brand’s products are displayed in an interplay of lines and display surfaces with a high graphical impact which play on the juxtaposition of “industrial” materials and precious finishes.

“Verona is a city in which the public is very attentive to new items as demonstrated by the success of 4Design, a company that offers a much sought-after and unique selection of design products and objects” states Stefano Seletti, Art Director of the brand. “4Design has been one of our dealers for many years and has always demonstrated an unusual intuition in the selection of our products. The decision to transform a part of their store into a Seletti flagship showroom is the natural result of our successful partnership, which has grown over the years”.