T O I L E T P A P E R  o p e n s  i t s  F I R S T S H O P  i n  M i l a n  w i t h  G U F R A M  &  S E L E T T I

September 15, 2016


TOILETPAPER opens its FIRST SHOP in Milan with GUFRAM & SELETTI and CELEBRATES 1 MILLION COPIES OF THE MAGAZINE WITH A SPECIAL GOLDEN VINYL FEAUTURING DAFT PUNK CLASSIC TRACK “DA FUNK”: the first 100 limited edition discs will be exclusively sold at the Toiletpaper shop

TOILETPAPER, the image-only magazine created by Maurizio Cattelan and Pierpaolo Ferrari, presents in Milan with the Italian design brands Gufram and Seletti its first shop, where the public will be immersed in a signature TOILETPAPER living space. The shop will give for the first time the opportunity to purchase all the items conceived by the creative duo over the years and also


From September 21 to October 2, the space of via Vincenzo Capelli – Porta Nuova will be invaded by an original set up with the Seletti wears TOILETPAPER collection and the Gufram projects designed with the magazine.


The creative genius of Cattelan and Ferrari has found in Gufram an outstanding partner to produce unconventional furniture, reinterpreting the irreverent pop spirit of radical design in a contemporary key. In the shop will be available SOAP, GOD, and THE END – this one in the “granite” and “Carrara marble” etidions –, three limited edition pieces that have become icons of the brand’s production. SOAP is a giant pouf in the shape of a bar of soap, a solution to the perennial problem of dirt in the house; GOD represents an ode to fertility inspired by the shape of the Cactus designed by Drocco&Mello, one of the most prized and popular products from Gufram; THE END is an ironic epitaph created by Maurizio Cattelan and Pierpaolo Ferrari to sanction the “end“ of the Gufram brand – but also suggest its new beginning.


The link between TOILETPAPER and Seletti finds its raison d’être in accessibility, with the pairing of the artistic and surreal images of the magazine with everyday materials available at affordable prices. In the shop the public will have the opportunity to buy the complete Seletti Wears TOILETPAPER collection: tin tableware (plates, cups, bowls, glasses, baking tray, tea pot) and porcelain plates, along with soaps, tablecloth, mirrors, coffee tables, tote bags, pillows and umbrellas.


To celebrate its first million copies, TOILETPAPER has created a special golden vinyl of Daft Punk’s 1995 classic track “Da Funk” and the first 100 limited edition of the disc will be exclusively available in Milan at the Toiletpaper shop, before the global launch at the beginning of October.


The memento was conceived taking inspiration from the classic “golden record” normally used by the music industry to remark this major achievement. The picture disc vinyl, created in collaboration with THE VINYL FACTORY and pressed as a limited edition of only 1000 copies, will become itself a collectors’ item, something epic to instantly crave.