SELETTI together with the quirky duo, Job Smeets and Nynke Tynagel create the craziest and most innovative brand collaboration with unconventional and irresistibly cheeky designs. Hot dogs, sensual lips, eggs and herbs contaminate the pushy styles of these hyper-realism Pop Artists. Haute couture design becomes prêt-à-porter loaded with a disruptive force that transforms any object into a sculpture. Blow and Un_Limited: Not just a collection of objects. BLOW is a new multi-faceted design brand, aimed at the concept of affordable design. This new family of objects in a “pop” spirit includes rugs, LED lamps, foldable chairs, a set of porcelain plates and mirrors. Its first capsule collection again highlights once more Seletti’s passion for unconventional projects. Stefano Seletti, the brand’s art director, explains: “I love working with Job and Nynke. Since our first project Industry Collection, three years ago, we decided this collaboration should go further. And we decided not to limit ourselves to single objects but rather to create a whole new collection of brand new items. At Seletti we love the idea of overturning the concept of ‘exclusive’ and we relate it to standards, which are different from mere economic value. We transform exclusivity in to accessibility for our customers’ personal tastes and culture. Our collections can be hated or loved. There is no middle ground!”With BLOW, Seletti & Studio Job explore once more a new way of approaching design, involving cutting-edge experiences and innovative thinking. The whole concept of the BLOW collection is driven by the will to offer design aficionados dream-like objects created by the unmistakable fantasy of Studio Job, allowing them to furnish their homes with unique objects with an affordable touch.Job Smeets enthusiastically says: “Hey Design world! BLOW your heart out! This year we’re really going for it! We feel strong, happy and seductive!”.
The innovation and originality concepts are also the core of Studio Job in exploring the limitations between the design and art world. Studio Job and Seletti decided to create a new design project, wherein there is no room for limits of whatever nature. Is it art? Is it design? Or is it a sofa? That’s UN_LIMITED EDITIONS. Seletti’s first venture into the upholstery world – namely a sofa and an armchair – as well as the reinterpretation of two lamps, which, in their art series, have become some of the symbols of Job Smeets and Nynke Tynagel’s philosophy. Stefano Seletti, art director of the brand, comments: “There is nothing more liberating for a brand like Seletti than taking some precious art objects and transforming them into something accessible to everybody. It was a challenge for us to take the most interesting art producers in the design world and conceive with them a collection which accents the exclusivity of art and preserving accessibility at the same time. Job and Nynke were on board from the very first moment in this crazy adventure. Our goal is to let these new objects invade houses all around the world”. The Hot Dog and the Hamburger – global icons of Pop food – are transformed into actual furniture and form the “Fast Food Furniture” collection: the open hot dog bun is the actual structure of the sofa and it hosts an upholstered sausage acting as a back cushion; likewise, the hamburger bun features a seat in the shape of a hamburger, a pickled cucumber as armrest and a slice of tomato as back cushion.These flashy new pieces, clearly inspired by the pop-side of the American culture, are paired with two special projects, which are the symbol of how precious limited editions can become affordable.The famous Banana Lamp, The Tiffany Tree and The Cat Lamp, thanks to this new collaboration, are transformed into something equally precious in terms of design but at the same time affordable to many more users. Job Smeets: “We went banana’s on Fast Food Furniture”