Milan Design Week 2018

WHEN & WHERE

to find us

Salone del Mobile – April 17-22

Hall 10 Stand E-10 | Fiera Milano Rho

Seletti, the most original and fun Italian design brand, presents its new 2018 products at Salone del Mobile, the leading international exhibition. The latest innovations in the collection developed with TOILETPAPER Magazine, the image-only magazine with a revolutionary aesthetic founded by Maurizio Cattelan and Pierpaolo Ferrari, are in the upholstered field with the two- and three-seater sofas and the first upholstered chairs ever created by the brand; in the Furniture with the new Table and Mirrors with them 1950s’ retro-style. Once again Seletti and Studio Job join forces to enrich their brand BLOW with a new and amazing product. BLOW is a family of objects with a total “pop” design mood funded last year as a real design brand by the will of Stefano Seletti, Job Smeets and Nynke Tynagel: a project that points to that idea of democratic design that has always distinguished Seletti.On show The new lamp Cora by Studio Job with its unique “street style” and a hit of “cartoon” mood; Jobby the Cat , the movable, rechargeable and dimmable table lamp in the shape of a cat and the New amazing  Lazy Chair.News also with Marcontonio with Kintzugi – the new tableware collection inspired by the oriental and Love in bloom, a hyper-realistic tribute to love, that dominates the objects department; on show also the soft furniture Comfy..and much more…

Design Pride – April 18

Piazza Castello, Angolo via Minghetti > Piazza Affari

Also this year the Italian design brand Seletti, in collaboration with the Paridevitale agency, will invade the 5VIE District with its funny and original spirit, promoting the DESIGN PRIDE, the most pop event of the Design Week. For the third year a real street parade will cross the city inviting everyone to celebrate creativity and design and to join the alternative parade of floats, music, dances, performances. The date is Wednesday, April 18: starting from Piazza Castello (corner Via Minghetti) at 6 pm, the parade will cross the District until arriving at Piazza Affari where the party will continue all night long.

La Rinascente – April 17-22

Piazza del Duomo, Milano

During the Milano Design Week 2018 at Rinascente, Seletti will set a display to launch Jobby The Cat by Studio Job. The corned is design by STUDIO JOB and will show the three version of the Lamps. Table lamp in the shape of a cat, wireless, rechargeable and dimmable. Jobby The Cat may not purr, but it compensates for this with intense and inquisitive eyes that illuminate its surroundings, creating an enchanted atmosphere. Jobby The Cat is the fruit of a new collaboration between Seletti and Studio Job, part of the BLOW project, the new design brand that combines the imagination of Studio Job and the know-how of the Italian brand. Made in 1: 1 scale, inspired by Job Smeet’s cat and perfect in every single detail, Jobby The Cat is available in three different colors: white, black, and bicolored. The alert tail reveals a backside with a USB charger – a  universal socket for all voltages – and switches/dimmers that are positioned, poetically, as the genitals of the feline. Jobby The Cat is equipped with a battery that lasts for 20 hours, and thus allows the lamp to be moved around the house without difficulty. The cat’s coat perfectly reproduces the texture of fur, for an even more realistic effect.

Seletti Store Milano – April 17-22

Corso Garibaldi 117, Milano

During the Salone del Mobile 2018, at the Seletti Flagship Store in Corso Garibaldi, 117 will be presented the latest innovations in the collection developed with TOILETPAPER, the image-only magazine with a revolutionary aesthetic founded by Maurizio Cattelan and Pierpaolo Ferrari. The experimentations in the upholstered field continue, enriching the collection: following the armchairs – which have already become best-sellers – two- and three-seater sofas and the first upholstered chairs created by the brand. On show also The new lamp Cora by Studio Job with its unique “street style” and a hit of “cartoon” mood. Cora is the epitome of the old street lamps, the gas lights which could be found in the streets at the beginning of the 20th century. Studio Job reinterprets the aesthetics of these memorable street furniture to make it suitable for the contemporary homes. Made in aluminum and with a state of the art LED bulb, Cora can romantically enlighten any environment combining vintage look, modern design and technology.