Exceptional collection of tableware and objects born out of the collaboration between Maurizio Cattelan and Pierpaolo Ferrari’s magazine and the Italian design company Seletti. Black humor dipped in pastel colors. Seletti Wears TOILETPAPER is an unusual and exceptional collection of plates, mugs, tablecloths, bowls, glasses, backing dishes, teapots, tea towels and objects like the soaps, tables, mirrors, cushions and the umbrellas. A selection of images from the magazine become the decorative motif of the Seletti Wears TOILETPAPER design collection. A kitchen plunger, a rampant horse, the severed fingers (already on display on Manhattan’s High Line billboard) and a pulp interpretation of the famous “I love you”, a toad in a sandwich, the apple-shaped Yin & Yang symbol and the eye with the eyelash curler; a fish full of precious gems and a table set with “unexpected” guests are the images towering over the tablecloths. Tin, oilcloth, melamine, porcelain and wood are the materials used in the collection, perfectly aligned with the pop spirit of the magazine: cheap and widespread, never sectional.
“I have been a fan of TOILETPAPER since the first issue came out and I immediately wished I could use those wonderful images for our products”, says Stefano Seletti, face and mind of the homonymous design brand. “I kept thinking how to bring those pictures in the homes of our clients. One meeting with Maurizio and Pierpaolo was all it took to create a connection between us ans to share the idea of mixing democratic and familiar materials like tin and plastic with unexpected images. That’s how Seletti Wears TOILETPAPER has become by far, the more up-to-the-minute range of homeware products proposed on the market today. Its exclusive character he adds “is not given by economic inaccessibility but, instead, by the intellectual audacity of those who choose to buy it”. The style of the collection, a sort of label given by the unique humor and unlimited desire to experiment, is successful because applicable to a wide range of products, sold around the world, from the MOMA museum in New York at the Palais de Tokyo in Paris and at The Corner in London.
The Seletti wears TOILETPAPER fever spreads, and it is only the beginning. “Right from the start we liked the idea that TOILETPAPER was a label that could be applied to a broad series of objects: magazines, books, plates, mugs and tablecloths. Pierpaolo and I are like sadistic scientists: everything that’s around us can be infected by the TP virus, we continually test different samples and we analyze the results, so that TOILETPAPER can become a style, and not just a photographic one”, says Maurizio Cattelan. “Just like TOILETPAPER’s images, the collection designed with Seletti has a vintage charme; the tin mugs and plates look like they were just taken out from a Fifties’ kitchen pantry, the oilcloths from the drawers of a suburban inn”. “We often have fun by making our pictures become objects, clothes, accessories” – says Pierpaolo Ferrari. “TOILETPAPER’s images can become both a bathing suit and a Formula 1 car. The important thing is not to betray the spirit and nature of the magazine, which is ironic and unsettling at the same time. Today, thanks to Seletti, some images have become real objects, and we hope they will be a success”.
Seletti, a history of vision and evolution. Ever since it was established in 1964, the company has pursued its mission of making the most of professionalism, service and above all an endless product research, striving for improvement, innovation and originality.