SELETTI @ MILAN DESIGN WEEK 2024
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For Milan Design Week 2024, Italian figurative design company Seletti, cherished the world over for its unconventional way of reconceptualizing reality, presents new products ranging from new lighting fixtures to original home furnishings and even essential household items.
Over the course of the week, you may discover an unprecedented layout inside the Corso Garibaldi flagship store encompassing the store's interior, the showroom garden, and a new space adjacent to the courtyard where the new products are presented in a unforeseen and engaging way, derived from collaborations with creative minds such as Marcantonio, the studio Brigolin Baschera, Antonio Aricò, Uto Balmoral, Gianpiero D’Alessandro, Giampiero Romanò and Andrea Ghisalberti, Simone Falcetta and Roberto Bruno.
Public involvement is further engaged by performances and installations curated by three artists from the Krass cultural association who directly observe the scene from the showroom windows and intrigue passers-by, triggering a reversal of perceptions in regard to what animates the inside and what lives on the outside. The performances go beyond store windows with wandering improvisations that provoke bizarre perspectives and curious questions.
“With this new set-up and these new products, we envision making the Seletti showroom an increasingly welcoming and central environment for the Milan Design Week,” says Stefano Seletti, the brand's art director. “We have expanded the store's spaces in order to offer our community something beyond a dynamic and immersive experience in which to uncover creativity and the most multifaceted forms of art, from which we can find engagement and inspiration.”
Over the course of the week, you may discover an unprecedented layout inside the Corso Garibaldi flagship store encompassing the store's interior, the showroom garden, and a new space adjacent to the courtyard where the new products are presented in a unforeseen and engaging way, derived from collaborations with creative minds such as Marcantonio, the studio Brigolin Baschera, Antonio Aricò, Uto Balmoral, Gianpiero D’Alessandro, Giampiero Romanò and Andrea Ghisalberti, Simone Falcetta and Roberto Bruno.
Public involvement is further engaged by performances and installations curated by three artists from the Krass cultural association who directly observe the scene from the showroom windows and intrigue passers-by, triggering a reversal of perceptions in regard to what animates the inside and what lives on the outside. The performances go beyond store windows with wandering improvisations that provoke bizarre perspectives and curious questions.
“With this new set-up and these new products, we envision making the Seletti showroom an increasingly welcoming and central environment for the Milan Design Week,” says Stefano Seletti, the brand's art director. “We have expanded the store's spaces in order to offer our community something beyond a dynamic and immersive experience in which to uncover creativity and the most multifaceted forms of art, from which we can find engagement and inspiration.”
